New Leadership Team Signals Growth & Regional Focus For Commercial Refrigeration Business

A major leadership restructure within J & E Hall’s commercial refrigeration business is set to drive regional growth and sharpen customer focus across the UK and Ireland.

Senior Manager Tony Twine, together with his team, has played a pivotal role in driving substantial sales growth at J & E Hall, firmly establishing the company as the UK market leader in both condensing units and cellar cooling systems. He is now stepping back from his UK-wide responsibilities.

Tony will focus on driving sales activity and market development in Ireland, where his experience, combined with the support of distribution partner FSW Ireland, will play a vital role in expanding the company’s presence in the region.

Taking over as Senior Manager - Commercial Product Sales is the business area’s former National Sales Manager, Paul McDermott, who brings over 22 years of experience within the business. He played a pivotal role in launching the company’s commercial refrigeration product range into the UK market and was instrumental in expanding its national distributor network. His appointment marks a continued commitment to innovation, market responsiveness, and long-term customer relationships.

The restructure also coincides with the retirement of the company’s Northern Sales Manager, Paul O’Brien, who has spent his career at J & E Hall working closely with refrigeration contractors and installers across the North of England. Known for building strong relationships and offering trusted, hands-on support he has helped shape the company’s strong reputation across the region.

The newly appointed Account Manager for the north, Carl Burton, joins with a strong background in the refrigeration and HVAC sector. Carl will be responsible for driving sales growth across the region, strengthening existing partnerships, and identifying new opportunities. His role will be central to maintaining presence in the North and continuing the high standard of service our customers expect.

Also rejoining the team is Kyle Bray, newly appointed Account Manager for the South, reflecting a renewed investment in coverage and support across the region. Kyle will focus on larger key accounts, while also developing new business and strengthening relationships with contractors, consultants and distribution partners.

Together, these appointments represent a complete refresh of the regional sales leadership team to reflect the change in the market whilst bringing fresh perspectives through extensive industry experience.

“Although sorry to see Tony inevitably stepping away, I’m genuinely excited about the team we now have in place,” said Paul McDermott. “We’ve brought together a group of highly capable and customer-focused professionals who understand the evolving needs of the market. Together, we’re in a strong position to deliver not just reliable, energy-efficient products—but a complete service offering that includes expert support, training, and long-term partnership. This restructure enables us to be closer to our customers, respond faster, and add more value.”

This new structure signals the company’s long-term commitment to growth, innovation, and partnership across the UK and Ireland refrigeration sectors.